Tools · AgriMarketing eligibility
Will AgriMarketing pay for a website or a brand refresh?
Not as a general improvement. The program names untargeted websites as its own example of what is out.
Generic promotions that do not target specific markets are ineligible, and the program offers websites and promotional materials not tailored to specific markets as the example.
A corporate site rebuild, a brand refresh, or a sales deck usable anywhere is that, however badly the business needs it.
The same money spent on material aimed explicitly at one named destination, and justified by research about that destination, is a different proposition and can qualify. The test is not the medium. It is whether the work targets a specific market.
Read next
- What export funding will not pay for, and the dates that decide it
Most funding money is lost to two rules nobody reads: a cost incurred on the wrong date is ineligible however well it fits the program, and a cost that is not tied to a specific named market is ineligible however genuinely it advances the export plan.
The other activities
Market research
DependsA trade show booth
DependsTranslation, and label artwork for a market
EligibleLegal advice and trademark protection
DependsCertification obtained to enter a market
DependsYour own staff time
Not eligibleDeveloping or reformulating a product
Not eligibleEquipment, software or plant
Not eligibleWork on a market your sector already sells to
This does not answer CanExport
CanExport SMEs is the other federal program exporters ask about, and it is not covered here. Its rules live on a Government of Canada host that refuses requests from our infrastructure.
Every answer we gave would come from memory rather than from a page we opened and dated.
That is a worse outcome than an absence.
A funding answer is acted on by somebody about to commit money, and the two programs differ on cost share, on who is eligible and on what counts as a fundable activity.
We would rather tell you the gap exists.
Read from
- AgriMarketing Program, Market Diversification for SMEs: 1. What this program offers. Agriculture and Agri-Food Canada, read 25 September 2026
- AgriMarketing Program, Market Diversification for SMEs: 2. Eligibility. Agriculture and Agri-Food Canada, read 25 September 2026