Tools · AgriMarketing eligibility
Will AgriMarketing pay for equipment or plant?
No. Capital eligibility is limited to displays bought exclusively for trade shows and promotion.
Capital assets appear in the cost categories, which is why this question gets asked, and the entry is narrower than it first reads: eligibility is limited to displays purchased exclusively for trade show and promotional purposes.
Not production equipment, not coding or labelling machinery, not software, not anything that stays in the plant. A company hoping to fund something durable out of a marketing program is reading the wrong document.
This is worth knowing early because plant investment is frequently the real constraint on an export plan, and discovering that the available money cannot touch it changes which plan you write.
Read next
- What export funding will not pay for, and the dates that decide it
Most funding money is lost to two rules nobody reads: a cost incurred on the wrong date is ineligible however well it fits the program, and a cost that is not tied to a specific named market is ineligible however genuinely it advances the export plan.
The other activities
Market research
DependsA trade show booth
DependsTranslation, and label artwork for a market
EligibleLegal advice and trademark protection
DependsCertification obtained to enter a market
DependsYour own staff time
Not eligibleDeveloping or reformulating a product
Not eligibleA new website or brand refresh
Not eligibleWork on a market your sector already sells to
This does not answer CanExport
CanExport SMEs is the other federal program exporters ask about, and it is not covered here. Its rules live on a Government of Canada host that refuses requests from our infrastructure.
Every answer we gave would come from memory rather than from a page we opened and dated.
That is a worse outcome than an absence.
A funding answer is acted on by somebody about to commit money, and the two programs differ on cost share, on who is eligible and on what counts as a fundable activity.
We would rather tell you the gap exists.
Read from
- AgriMarketing Program, Market Diversification for SMEs: 1. What this program offers. Agriculture and Agri-Food Canada, read 25 September 2026
- AgriMarketing Program, Market Diversification for SMEs: 2. Eligibility. Agriculture and Agri-Food Canada, read 25 September 2026