Tools · AgriMarketing eligibility
Will AgriMarketing pay for translation and labelling?
Translation is named. Whether your artwork counts turns on how market-specific it is.
Translation is one of the activities the stream funds, and it is the clearest case: a label or a sales document rendered into a destination language for a named market is aimed at that market by definition.
Artwork sits closer to the line. Generic promotions that do not target specific markets are ineligible, and the program gives its own example: websites or promotional materials not tailored to specific markets. A pack redesign serving every market equally is that. The same spend, aimed at one named destination and justified by research about it, is a different proposition.
The practical test is whether you could explain the expenditure by naming a market and a requirement in it. If the answer is a brand argument rather than a market requirement, expect it to be read as generic.
What has to be true
- The work is tied to a named destination rather than to the brand in general
- You can point to the market requirement the work satisfies
Read next
- Canadian labelling rules do not travel, and the ones that do are not the ones you expect
An export pack is governed by the destination, not by the Safe Food for Canadians Regulations. But Canada does not release you entirely, the destination adds requirements Canada has no equivalent for, and the gap between the two is where artwork budgets die.
- What export funding will not pay for, and the dates that decide it
Most funding money is lost to two rules nobody reads: a cost incurred on the wrong date is ineligible however well it fits the program, and a cost that is not tied to a specific named market is ineligible however genuinely it advances the export plan.
The other activities
Market research
DependsA trade show booth
EligibleLegal advice and trademark protection
DependsCertification obtained to enter a market
DependsYour own staff time
Not eligibleDeveloping or reformulating a product
Not eligibleA new website or brand refresh
Not eligibleEquipment, software or plant
Not eligibleWork on a market your sector already sells to
This does not answer CanExport
CanExport SMEs is the other federal program exporters ask about, and it is not covered here. Its rules live on a Government of Canada host that refuses requests from our infrastructure.
Every answer we gave would come from memory rather than from a page we opened and dated.
That is a worse outcome than an absence.
A funding answer is acted on by somebody about to commit money, and the two programs differ on cost share, on who is eligible and on what counts as a fundable activity.
We would rather tell you the gap exists.
Read from
- AgriMarketing Program, Market Diversification for SMEs: 1. What this program offers. Agriculture and Agri-Food Canada, read 25 September 2026
- AgriMarketing Program, Market Diversification for SMEs: 2. Eligibility. Agriculture and Agri-Food Canada, read 25 September 2026