Tools · AgriMarketing eligibility
Will AgriMarketing pay for product development?
No. Product development and the promotion of technologies are both named as ineligible.
This program funds moving an existing product into a new market. It does not fund making the product, reformulating it for the market, or promoting a technology as distinct from food.
The distinction catches companies out because reformulation often is the market-entry work: a recipe changed to meet a destination rule, a format changed for a channel. That work is real and it is not what this money is for.
Where a project has both, separate them in the plan. The market work is fundable and the product work is not, and a budget that mixes them invites the whole line to be questioned.
Read next
- What export funding will not pay for, and the dates that decide it
Most funding money is lost to two rules nobody reads: a cost incurred on the wrong date is ineligible however well it fits the program, and a cost that is not tied to a specific named market is ineligible however genuinely it advances the export plan.
- The AgriMarketing Program: seventy-five million dollars, and what it will actually pay for
A new five-year funding envelope opened to applications in February 2026, it names the Indo-Pacific as a priority, and it covers fish and seafood explicitly. The numbers, the dates and the cost-share rule that decides whether you can use it at all.
The other activities
Market research
DependsA trade show booth
DependsTranslation, and label artwork for a market
EligibleLegal advice and trademark protection
DependsCertification obtained to enter a market
DependsYour own staff time
Not eligibleA new website or brand refresh
Not eligibleEquipment, software or plant
Not eligibleWork on a market your sector already sells to
This does not answer CanExport
CanExport SMEs is the other federal program exporters ask about, and it is not covered here. Its rules live on a Government of Canada host that refuses requests from our infrastructure.
Every answer we gave would come from memory rather than from a page we opened and dated.
That is a worse outcome than an absence.
A funding answer is acted on by somebody about to commit money, and the two programs differ on cost share, on who is eligible and on what counts as a fundable activity.
We would rather tell you the gap exists.
Read from
- AgriMarketing Program, Market Diversification for SMEs: 1. What this program offers. Agriculture and Agri-Food Canada, read 25 September 2026
- AgriMarketing Program, Market Diversification for SMEs: 2. Eligibility. Agriculture and Agri-Food Canada, read 25 September 2026