Pea Protein Beverage: export from Canada to ASEAN

Pea protein beverages sit in the functional and sports nutrition segment rather than competing with dairy alternatives on price, and the entire proposition rests on delivering meaningful protein in a drinkable format.

Flavour is the constraint that decides commercial success. Pea protein carries a characteristic note that has to be masked or formulated around, and this is the parameter most responsible for products failing at repeat purchase rather than at first trial.

The technical variables are protein content and source, the stabiliser and suspension system, mouthfeel, and separation and sedimentation over shelf life in warm storage.

Canadian pea protein comes off the domestic crop with documented traceability, which supports the clean-label positioning these products usually carry. Protein content claims are regulated and the calculation method differs by market, so confirm both before finalising the pack.

Protein beverages may classify as food preparations rather than as beverages depending on composition, and the two carry different duty positions. Send the formulation so the line we confirm is the one that will apply.