Apple Juice: export from Canada to ASEAN

The first decision is whether to import finished juice at all. Shipping ready-to-drink means shipping water, and against local bottling from imported concentrate the arithmetic rarely works. Concentrate to a destination bottler is usually the right structure: see apple juice concentrate.

Where finished juice is justified, it is on brand, premium positioning or a channel that specifically wants imported packaged product.

The specification points are brix, acidity, clarified or cloudy, pasteurisation regime and whether the product is from concentrate or not from concentrate. That last distinction supports a premium and is regulated in most destinations, so confirm the claim is permitted and substantiated.

Category treatment (juice, nectar or juice drink) is defined in most destination frameworks with minimum juice content thresholds, and it determines both label claims and border treatment. Settle it before formulating.

Single-strength juice classifies apart from concentrate, commonly by brix threshold, and added sugar can move the line again. Confirm the threshold and the sugar position for your destination before fixing the formulation.