Cranberry Juice: export from Canada to ASEAN

Cranberry juice is almost never sold at full strength because the fruit is too acidic and astringent, so what reaches the shelf is a formulated product: sweetened, blended, or both. That formulation determines the claims available and, critically, the category the destination assigns it.

Juice, nectar and juice drink are defined categories with minimum juice content thresholds attached in most destination frameworks, and the category governs what the label may say and how the product is treated at the border. Deciding it after formulation means reformulating.

The functional positioning around urinary tract health is the commercial driver in several Asian markets, and it rests on proanthocyanidin content. That claim is regulated and permitted in some destinations and not others: confirm before building the positioning around it.

Specify brix, acidity, juice content and the sweetener system.

Juice classification turns on brix, added sugar and whether the product is a blend, and the destination's juice, nectar and juice-drink categories may not align with the tariff sub-divisions. Confirm both frameworks.