Protein Bars: export from Canada to ASEAN

Protein bars have a specific technical failure mode that buyers should understand before contracting: they harden over shelf life as the protein interacts with the surrounding matrix. A bar that is pleasant at production can be unpleasantly firm months later, and warm storage accelerates it.

Ask how hardening has been measured over the stated shelf life under destination-equivalent conditions. It is a more useful question than the ingredient list.

Protein source matters both technically and commercially. Canadian pea protein supports plant-based positioning with a documented domestic supply chain; dairy proteins behave differently in texture and carry different import considerations.

Protein content claims are regulated and the calculation method differs between markets, so confirm both the permitted claim and how it must be calculated before designing the pack. Sugar and sweetener declarations are the second common compliance issue.

Protein bars may classify as cereal preparations, confectionery or food preparations depending on composition, and the three carry different duty positions. This is a category where the classification genuinely repays checking early.